Consumer Duty

My Compare Buddy and the Consumer Duty Principle

The Consumer Duty requires us to focus on consumer outcomes, putting the customer’s interests at the heart of our activities.

There are three key elements of the Consumer Duty, which are:

  • Consumer Principle – ‘a firm must act to deliver good outcomes for retail clients’, which reflects the overall standards of behaviour the FCA wants from firms, and which is developed by the other elements of the Consumer Duty.
  • Cross-cutting rules which develop overarching expectations that apply across all areas of firm conduct:
    • act in good faith towards retail customers.
    • avoid foreseeable harm to retail customers.
    • enable and support retail customers to pursue their financial objectives.
  • Four outcomes which give more detailed expectations for the key elements of the firm-consumer relationship, covering:

Communication
Communications equip consumers to make effective, timely and properly informed decisions about financial products and services.

Products and Service
Products and services are specifically designed to meet the needs of consumers and sold to those whose needs they meet.

Customer Service
Customer service meets the needs of consumers, enabling them to realise the benefits of products and services and act in their interests without undue hindrance.

Price and Value
The price of products and services represents fair value for consumers.

Monitoring
A key element of the Consumer Duty is the requirement for us to assess, test, understand and evidence the outcomes the customers are receiving.

We therefore:

  • Monitor and regularly review the outcomes that our customers are experiencing
  • Ensure that the products and services provided are delivering the outcomes that our customers expect in line with the Consumer Duty, and
  • Identify where they are leading to poor outcomes or harm to consumers.